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If you like Primal Kitchen’s avocado oil mayo, you should know that there will soon be a new boss in the kitchen. Food behemoth Kraft Heinz — famous for classic brands like Kraft Mac and Cheese, Heinz Ketchup, Grey Poupon and Jell-O — has agreed to purchase the Primal Kitchen line of primal and paleo-friendly products for $200 million. Food Dive: Kraft Heinz buys paleo brand Primal Kitchen for $200M What does this mean if you are a loyal customer? Probably not much. The conventional consumer products companies remain relevant and grow by acquiring emerging brands with loyal followings. These are often “better for you” brands that have gained traction among customers demanding healthier products with clean ingredients. Food Dive contributor Jessi Devenyns writes: Acquiring this paleo condiment and snack line is Kraft Heinz’s newest step into the better-for-you space, as it works to keep pace with other big companies. Other consumer packaged goods companies have seen...[Read More ...]
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Kraft Heinz gobbles up Primal Kitchen was originally posted by Ketogenic Diet
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