New questionable health initiative from the candy industry

Is it possible to lose weight without starvation? FREE Download: Ketogenic Diet Book » KetoVIP.

The candy and chocolate industry is trying to make you feel better about eating its unhealthy products. The industry has teamed up with the Partnership for a Healthier America (PHA) when launching a new initiative, Always a Treat, to help families manage their sugar intake while still enjoying all sort of candies as treats. Always a Treat will promote portion guidance, transparency, and provide more consumer education. Forbes: How the robust candy industry is transforming the way you think about sugar John H. Downs, Jr., President and CEO of the National Confectioners Association, says: We did this with no pressure, no one really challenging us, and we did it because it’s the right thing to do. With all the conversation around sugar, one of the things that our companies pay a lot of attention to is consumer expectations of us. Christopher Gindlesperger, Senior Vice President of Public Affairs and Communications goes on: Most people understand that chocolate and candy are...
[Read More ...]

Check out The Ketosis Cookbook with over 370 Keto recipes in 16 categories!

New questionable health initiative from the candy industry was originally posted by Ketogenic Diet