Charity Diabetes UK signs a £500,000 deal with soda company

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Diabetes UK, a leading charity in the UK for people affected by diabetes, just signed a £500,000 contract with Britvic, a marketer and distributor of Pepsico products like Pepsi, Mountain Dew and Gatorade. The two companies agreed to a three-year long partnership that will help fund the health charity’s education programs. In a Britvic press release the two firms announce that they will be working together to actively support those living with and at risk of diabetes. Daily Mail: Diabetes UK charity is slammed for signing £500,000 ‘blood money’ deal with the maker of fizzy drinks Tango and Pepsi Diabetes UK has warned about the sugary foods and drinks that it believes are fueling the diabetes epidemic. As a result, the negative reaction to its partnership with a soda company has been swift. Doctors and campaigners around the country are describing the deal as “appalling”. Dr. Simon Tobin, a GP from Merseyside, says: I’ve been diabetic lead at my practice for 25...
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Charity Diabetes UK signs a £500,000 deal with soda company was originally posted by Ketogenic Diet