Powerful beverage lobby is battling to keep juice in new Canadian food guide

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A recent investigation by the Canadian newspaper The Globe and Mail has revealed a secret campaign by the beverage industry to fight the removal of juice from the country’s new food guide. The Globe and Mail: The Big Squeeze: Inside the fight over juice in Canada’s food guide The report says an intense lobbying effort by the beverage industry is trying to make it seem like a grassroots movement is defending juice as both a healthy food choice and as an important source of jobs for Canadians. The current Canadian Food Guide, not updated since 2007, says that half a cup of 100% juice can be a substitute for a piece of whole fruit. The Canadian government has announced proposals to remove 100% juice from the food guide and to require prominent labeling of the sugar content in all juice. An 8-oz glass of juice can have the same amount of sugar as the equivalent amount of soda pop. The story notes the beverage lobby has been orchestrating letter-writing campaigns and behind...
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Powerful beverage lobby is battling to keep juice in new Canadian food guide was originally posted by Ketogenic Diet