How Under Armour rebuilt U.S. Speed Skating’s training program for the 2018 Winter Olympics

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I talked to Under Armour for nearly two hours for this story. Not once did I hear more than two words about the speed skating “skin suits” the U.S. speed skating team will wear next month at the 2018 Winter Olympics in PyeongChang, South Korea.

Yes, the Under Armour that makes its money by selling clothing didn’t talk to me about the clothing.

And, yes, Under Armour is supplying the U.S. suits again, just as in the 2014 Sochi Olympics—where, rather famously, the athletes raced in unfamiliar suits, and some heat came back to Under Armour.

But after multiple conversations with Under Armour and with Team USA, it’s clear that the Baltimore-based giant went far beyond supplying clothing for the 2018 Olympic Games. Under Armour has also devoted 56 employees—and thousands of hours in research, development, training, nutrition advice, sleep, meditation, and movement science—to guarantee this year’s American speed skating squad is as prepared as humanly possible.

That...

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How Under Armour rebuilt U.S. Speed Skating’s training program for the 2018 Winter Olympics was originally posted by Ketogenic Diet